Tuesday, May 26, 2009

Root - Fashion and Aura, and Philanthropic

One of my favorite shops in Fredericksburg is Root, owned by my friend, Cassell. It has been so much fun watching Cassell grow from a cute girl working for another creative soul years ago, to the mature and extremely creative, talented young woman she is today.

Cassell sells great clothing, accessories and some home furnishings. She also sells Toms, the ever so trendy and comfy shoes created by American traveler, Blake Mycoski, whose mission is to give a pair of shoes to a child in need, every time a pair of Toms are purchased. Read about this amazing concept and company here .

Currently, Root is sponsoring a silent auction full of custom decorated Toms. The proceeds will benefit Friends of Toms, a non profit organization that helps coordinate the shoe drops to the children receiving the shoes.

The auction ends on June 5th and you can read about it here.

Local artists and creative business owners have each decorated a pair of Toms for the auction.

I have included just a few of the incredibly decorated shoes. What little jewels of art they are. I might buy some to hang on the wall or place on a bookshelf.

I won't tell you here who created each one or which I would choose. I am fortunate to know most of the artists and I certainly can't choose favorites! This is just a sample, though, so you must go to the website to get the full scoop and see all of these amazing shoes.

Isn't this one of the most fun ideas ever! Great taste and philanthropy - shopping with a conscience. Count me in!

I am heading over today to see them in person.


  1. They are really fun, and what a great cause too!

  2. What a clever, creative concept for a wonderful cause.

  3. I love your post about root. I've sent it to meredith and marley. Thank you!

  4. Wow! Thank you so much for posting this. And thank you for your bids! I love your blog! And I'm flattered that you've included me in it.

  5. I just discovered your blog through VintageGirlatHeart and really enjoyed looking through your posts. You make me homesick for Texas. I used to do those Texas antique shows many years ago and loved it. Right now God has us in Florida, but retirement is coming up soon so who knows...maybe we'll move back to Texas. We have two daughters who live in Austin and Montgomery, so it would be a good move. I'll be back to visit!

  6. My daughter just got some of those shoes and loves them!

  7. How fun are those? Is the house in the header yours? It is so beautiful! I am glad to have found your blog!



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